So safe and yummy itâ€™s habit forming. (Thatâ€™s a good thing.) Good (and bad) habits start crazy early. Teach the love of brushing from tooth one. Softly, safely brush babyâ€™s gums and that first pearly white with yummy, fluoride free toothpaste. Your babyâ€™s future smile will thank you! Totally safe to swallow (not that you want to start a habit). Natural plant-based ingredients that are safe to swallow Gently cleans teeth with a dye-free gel Promotes healthy teeth and gums Effectively removes plaque No: fluoride, saccharin, sulfates, parabens, or artificial colors Never tested on animals.